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The "three lions" of the Royal Arms of England

The second Great Seal of Richard I (1198) shows him bearing a shield depicting three lions passant-guardant. This is the first instance of the appearance of this blazon, which later became established as the Royal arms of England. It is likely, therefore, that Richard introduced this heraldic design. In his earlier Great Seal of 1189, he had used either one lion rampant or two lions rampants combatants, which arms he may have adopted from his father.

Richard is also credited with having originated the English crest of a lion statant (now statant-guardant). The coat of three lions continues to represent England on several coins of the pound sterling, forms the basis of several emblems of English national sports teams (such as the England national football team, and the team's "Three Lions" anthem), and endures as one of the most recognisable national symbols of England.