Original arms of de Clifford, adopted at start of the age of heraldry, c.1200-1215: Chequy or and azure a bend gules. Roger de Clifford of Tenbury (d.1231), second son of Walter II de Clifford (d.1221) and father of Roger de Clifford (d.1285) of Clifford Castle, later substituted a fess for the bend
